With the introduction of a new cider product to the Irish market, Bulmers wanted its berry-flavoured drink to hit the ground running by appealing to the urban youths of Ireland. Commissioned to design the Nationwide campaign for this "Undergrowth Movement”, we created illustrations for traditional out-of-home advertising, hosted a live art event, produced 2 large-scale murals, designed print ads, and repainted a car, infusing all mediums with the "Undergrowth" theme.